Chapter 1: Understanding Reader Engagement

Recently, I shared a topical Easter story, hoping it would resonate with an audience in a Christian publication. Unfortunately, the outcome was disheartening. After publishing at 8 PM, I checked the statistics the next morning and noticed my story had garnered merely 10 views and a single read. This resulted in a dismal read ratio of only 10%. 😳

While a few individuals offered claps, only one reader lingered long enough for their engagement to count as a read. Initially, I felt a twinge of frustration that some readers clapped but quickly left without truly engaging. However, it dawned on me that they were likely just trying to be supportive.

Ultimately, it's my job to craft a narrative that captivates readers—it's not their obligation to stick around simply because they clicked on the link!

Section 1.1: Analyzing the Content

After reflecting on my article, I tried to pinpoint why so many were leaving so quickly. The piece began with historical context about a woman's vision, which seemed to be a deterrent.

To rectify this, I decided to rearrange the content. I shifted the initial lines to the end, allowing the story to start with a direct dive into what visitors can find at the Abbey and Museum today.

Subsection 1.1.1: The Impact of Changes

This strategy paid off; my engagement metrics improved significantly. Comments surged from just one reader and a bot to three thoughtful responses from genuine readers. My read ratio skyrocketed from 10% to 78%, and my earnings increased from a mere $0.01 on the first day to $2.82 by the second—$2.81 of which was earned after implementing the changes!

Chapter 2: Targeting the Right Audience

I began to wonder if my choice to target a Christian publication was the right one. Initially, I had submitted the piece to a history-focused outlet, but due to their slow response and the time-sensitive nature of the content, I redirected it to the Christian publication instead.

It’s possible that history enthusiasts may have connected more deeply with the narrative. Additionally, if potential readers are put off by references to the Virgin Mary—which is quite understandable—it wouldn't bode well for my readership.

Switching the order of my sections not only transformed my read ratio but also boosted my earnings.

So, if you find that a significant percentage of your audience is passing by your story, don’t feel disheartened that they left within 30 seconds. Avoid the temptation to unfollow those who clapped and quickly exited. Instead, take a step back and critically assess how you can enhance your work or make it more appealing to a broader audience.

Encourage readers to want to stay by sparking their curiosity! If your introduction is turning readers away, consider relocating that part to the end or eliminating it altogether.

Remember, it’s not the reader’s duty to engage with your content; it’s your responsibility to entice them to read it.

While the story may not yield a fortune, the improvements are undeniable!

© Susie Kearley 2024. All Rights Reserved.