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21 Engaging Books for Business Owners Who Dread Reading

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Chapter 1: The Challenge of Boring Books

Let’s be honest—how many times have you picked up a book only to set it down, never to return? Or, worse yet, how many have you read almost to the end, only to realize you can’t recall anything from it?

The following selections are different. These books are:

  • Simple to read
  • Engaging
  • Packed with actionable insights
  • Free from unnecessary fluff just to fill pages
  • Often filled with visuals that hold your interest
  • Designed so you can jump in at any chapter without losing context

Here, I will highlight specific books and authors renowned for their ability to write captivating, easy-to-read material.

Section 1.1: Recommendations from Notable Authors

Any Work by Stephen D. Levitt and Stephen J. Dubner

Having majored in economics, I can attest that it can be a tedious subject. However, the Stephens present economics, logic, and decision-making in a compelling manner. Rather than resembling lengthy documentaries, their books read more like a series of engaging snippets. Notable titles include:

  • Think Like a Freak
  • Freakonomics
  • SuperFreakonomics

While some purists might dismiss them as "pop-economics," I suggest ignoring that critique.

Any Work by Tim Ferriss

While some of Tim's earlier writings may be questionable (who remembers the Gallon of Milk a Day diet from The 4-Hour Body?), his more recent publications are exceptional.

  • Tools of Titans
  • Tribe of Mentors

These books are formatted like concise interviews, extracting only the most compelling and applicable wisdom from some of the most remarkable minds today.

The first video features a millionaire discussing essential readings for entrepreneurs, offering insights into books that can change your business perspective.

Subsection 1.1.1: Gems to Consider

The Almanack of Naval Ravikant: A Guide to Wealth and Happiness

This book is a treasure trove of wisdom. Naval, a polymath, shares his insights in a manner that is easily digestible for those of us who may not share his level of intellect.

Atomic Habits by James Clear

I can’t write about reading without mentioning this masterpiece on habit formation, which is as practical as it is fascinating.

What the Most Successful People Eat for Breakfast

Each chapter offers a different narrative about a successful individual's morning routine, making for a concise yet enlightening read.

Any Work by Morgan Housel

Morgan is a powerhouse in the literary world. His books may not feature the ADHD-calming visuals of others on this list, but they remain incredibly easy to digest.

  • Same as Ever
  • The Psychology of Money

Any Work by Jason Fried and David Heinemeier Hansson

The founders of 37Signals, known for BaseCamp, have authored underrated books, particularly:

  • Getting Real
  • Remote
  • Rework

Any Work by James Altucher

Altucher is one of the most intriguing figures in business. His decision-making prowess is exceptional, even if he sometimes undermines it with equally poor choices.

  • Skip the Line
  • Choose Yourself

His writings are always humorous, insightful, and easy to read.

80/20 Sales and Marketing by Perry Marshall

If you can only read three marketing books, make this one of them. While it may not cover every aspect of marketing, it teaches you how to maximize your efforts dramatically.

Influence by Robert Cialdini

Despite being one of the longest reads on this list, it is surprisingly accessible due to its fascinating takeaways. Many psychology and persuasion titles merely regurgitate its concepts.

Any Work by Austin Kleon

Kleon's books are truly unique, resembling pieces of art. You must own physical copies to appreciate their full value.

  • Steal Like an Artist
  • Keep Going
  • Show Your Work

A Whack on the Side of the Head by Roger Von Oech

I recently finished this book, and it left a strong impression. It's filled with captivating stories, graphics, and short exercises, making the journey from the first to the last page seamless.

In the second video, the creator shares a personal reading list highlighting the six essential books for entrepreneurs, perfect for those looking to elevate their business acumen.

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